ABOUT TYS CREATIVE

Tin Yen Studios is now TYS Creative to reflect our 14 years of continuing growth and specialization as a visual branding and design studio providing creative solutions from print to interactive media, from full-blown corporate identity through all the points of brand expression in between.

At TYS Creative, we work closely with our clients to cultivate a strategic marketing relationship and offer design solutions that can deliver impact, recognition, consumer response and enhanced corporate and product visibility.

TYS clients come from a broad array of industries—from consumer electronics to the entertainment and toy industries. Some clients are start-ups while others are Fortune 500 companies. Just a few of our clients include Epson, Mattel, Disney, Samsung, Startech.com, Seven Blue Seas and U.C.L.A.

EXECUTIVE TEAM

Tin Yen
Tin Yen has more than 15 years of experience in the graphic design industry.
He began his career working for renowned designer Saul Bass of Bass/Yager &
Associates designing logos, packaging and promotional materials for
companies such as AT&T and Lawry’s. He later worked at White + Associates
defining a specialty in branding, packaging and point-of-purchase. He has
developed branding and design solutions in both print as well as interactive
media for clients such as Epson, Mattel and Samsung. Tin Yen is also an
instructor at UCLA Extension Visual Arts.

Charlie Shames
Charlie Shames has more than 14 years experience as a branding, marketing and communications expert. In this capacity, he has completed a broad range of branding,
packaging and marketing campaigns for the entertainment, consumer products and
financial services industries including Cal Fed Bank, Fox Sports, the NBA, the NHL,
Cardservice International, Sony Pictures Entertainment, and Viacom Licensing.
He graduated Magna Cum Laude from Drexel University.

Jonathan Eun
Jonathan is Creative Director of TYS Creative, Texas. Jonathan brings more than 14 years of experience in branding, packaging, direct response and interactive design for such clients as Avaya, DirectTV, Iomega, Mattel and NASA. Previously he was a partner/art director at Studio 202 Design Group. He has also worked as an art director at Kern Direct Marketing and a senior designer at Mattel, Inc. Jonathan is a graduate of University California Santa Barbara.

Byron Lee
Byron has developed global branding and branding guidelines for clients include
Disney Consumer Products, Mattel, Warner Brothers and Universal Music Group.
Byron brings to TYS Creative over 9 years experience with The Walt Disney Company
where he was the design manager of the brand image team in Disney Consumer Products.
There his team developed new and existing brand concepts that established the direction
of signage, packaging and advertising for Consumer Products notably the Disney Princess
and Disney Baby sub-brandsand was instumental in unifying the global presence of the
Disney brand with retailers such as Target, Walmart and Kmart. Byron has also created
branding and packaging for over 30 published titles which helped established Disney
Interactive as a consistent and notable brand in the interactive gaming industry.
Prior to The Walt Disney Company, Byron has developed brand and packaging for
Kenwood, Epson and Phillips Interactive. Byron is a graduate of The Art Center College
of Design.

Raymond Leung
Raymond Leung specializes in web site interface design and integration as
well as corporate presentation solutions. Raymond brings to TYS Creative his
expertise in the automotive and automotive specialty markets. He has created
web site and presentations solutions for companies such as INX, Trust and
Altoon and Porter. Raymond is a graduate of Cal Poly Pomona.

Sandra Chang
Sandra has over 14 years experience as a new media designer/illustrator and artist.
She is proficient in both digital and interactive media as well as the traditional arts.
She has worked with clients including Mattel, Disney, Saban Entertainment, Universal
Studios, Universal/Seagram’s and Nestle. She has also worked extensively in the
comic book industry writing and illustrating Aja Blu’s Achilles Storm/Razzmataz, creating
the comic book series Akemi for Brainstorm Comics and Sin Metal Sirens for
Fantagraphics Books/Eros Comix. She has also illustrated numerous editorial articles
for Inside Kung Fu Magazine. She trains diligently in the Martial Arts, earning two
black belts, one in Budoshin Ju Jitsu and the other in Northern Eagle Claw Kung Fu.
She graduated from Columbia University with a degree in computer science.

Michael Sena
Michael Sena has worked in the graphic design industry for numerous years
designing identity, brand and collateral for compaies such as Avery Dennison and Motorola Ceramic Products. His numerous design credits include freelance consultation for for major design firms such as Ph.D, Bird Design and Hershey and Associates.

Mike Liu
Mike has developed numerous dynamic and database driven interactive projects including Web sites for Athletic Press, Maternal America and Epson's PowerLite projector calculator application. He is proficient in many programming languages including JSP, VB.NET, ASP and ASP.NET. Mike is a graduate of Cal Poly Pomona.

Younghee Jang
Younghee specializes in interactive design and rich media content development. She has developed numerous interactive projects including Web sites for Boston Medical Center and Boston University. Younghee is a graduate of Cal. State University San Diego and holds an M.F.A degree from Boston University.