StarTech.com Retail Packaging
A major online computer parts and accessories distributor with operations in Canada and the U.S. approached TYS Creative to redesign their retail packaging. The goal was to create brand awareness through a new retail package design, while differentiating among multiple product categories. TYS Creative developed a packaging system for StarTech.com which introduced a "cursor arrow" as one of its main graphic elements establishing the retail packaging line as unique Internet supported products. In addition, a combination icon and color striping system on the new packaging effectively delineates the product categories.